- Don’t take a “wait-and-see approach.” Although some believe social media is a passing fad, we believe it is here to stay and the sooner your organization develops an active presence, the less distance you will have to make up later.
- Establish a social media policy. At minimum, this will help protect against security, privacy or ethics breaches by your employees or customers. You should also offer staff education. Training and outreach are necessary to ensure that staff fully comprehends and is able to carry out the policy.
- Follow your customers. Listen to what others are saying about your organization, your product(s) and your brand(s). Monitor the social media activities of others in your market, and use social media to listen to what others are saying about your competition.
- Consider starting where many organizations start. Use social media to enhance marketing, branding, recruitment, reputation management, customer relations and customer service. However, educate yourself first on what is allowable under existing laws in your country.
- Start small and monitor outcomes. You don’t have to develop a full-blown social media strategy now, but eventually you will need one. Ask what your organization should be doing now to anticipate a more widespread use of social media to help accomplish key healthcare goals. Then expand your social media activities into new areas of value.
- Recruit social media managers internally. Distribute responsibilities among staff that know your organization, are Internet-savvy and are excited about using social media to benefit your organization. Keep social media content accurate and current.
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